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FORMAT: Talk-to-Camera POV Reel Carousel Collab · ⭐ Premium wedding

APRIL 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
Posts done
6
Posts planned
25
Followers target
750→2.5K
Top organic so far
1,515 views (P3)
Talk-to-Camera
7 posts
30%
Wedding POV
7 posts
30%
Interior 🌊
5 posts
20% · BLUE OCEAN
Corporate
3 posts
10%
Collab
2 posts
10%
PATH A Collab · Organic only

Use for premium venues (Janda Baik, Riz church/hotel) and tagged brand collabs. NO BOOST — Instagram blocks boosting on collab posts. Reach comes from collab tag → partner audience.

PATH B Standard · Boost-eligible

Standard post. Watch first 24h: if hits 5K+ views, boost RM50-100 for 3-5 days. Target: Malaysia + Singapore, photography interest.

PHASE 1: SETUP & INTERIOR LAUNCH May 10 - May 22 · Posts 7-12

Lead with interior portfolio (P7) + new POV variety (William Proposal, Bike Course). First boost test on P7 + P10. Establish posting rhythm.

PHASE 2: BLUE OCEAN + AUTHORITY May 25 - Jun 12 · Posts 13-21

Wedding carousel from archive. JJ Interior POV (blue ocean debut). Big brand carousel (8 logos). First sit-down collab.

PHASE 3: PREMIUM PEAK + REVIEW Jun 15 - Jul 6 · Posts 22-31

Two ⭐ premium weddings (Janda Baik + Riz). Interior portfolio Top 10. Second collab. Real numbers post closes the campaign.

Jun 13 → P22/P24
⭐ Chris @ Janda Baik (Terrence + Jarod) — PREMIUM GARDEN
PATH A
Jun 27 → P28
⭐ Riz (Full Team pax of 4) — BIGGEST CHURCH + HOTEL
PATH A
May 25
Lock collab partner + filming date for P19 sit-down
HIGH
Ongoing
Pull Gin wedding b-roll for P8 (specific moments)
MEDIUM
Ongoing
Color-grade JJ interior raw + final pairs for P9
HIGH
Jun 1
Big brand asset gathering (KFC · Maybank · Tissot · BYD · Sunway · HN · Domino's · A&W)
HIGH
Jun 19
Chris Janda Baik wedding edit deadline (for P22 + P24)
CRITICAL
Jul 02
Riz wedding edit deadline (for P28)
CRITICAL
May 02
Interior · JJ Interior Shoot (Terrence) · KL → P14 source
May 07-08
Corporate · Sumit Asia (Terrence) · KL → P11 source
May 14
Internal · Live Event Workshop (Terrence + Noel)
May 16
Wedding · Yi Han @ Rama V (Jarod + Reagen) · Terrence NOT on this shoot
May 16
Wedding · Meng (Terrence) · Kuantan
May 20
Wedding · Carmen (Full Team) → P16 source
May 23
Wedding · Jack (Full Team)
May 30
Wedding · Eun Jin (Leon)
Jun 05
Wedding · Jeysie (Full Team) → P20 source
Jun 13 ⭐
Wedding · Chris @ Janda Baik (Terrence + Jarod) · PREMIUM GARDEN → P22 + P24
PREMIUM
Jun 20
Wedding · Melissa (Jarod) → P27 source
Jun 27 ⭐
Wedding · Riz (Full Team pax of 4) · BIGGEST CHURCH + HOTEL → P28
PREMIUM
Cadence: Mon · Wed · Fri — never miss
Optimal time: 7-9pm Mon · 12-1pm Wed · 7-9pm Fri (Malaysia time)
Cross-post every reel to TikTok within 24 hours (no IG watermark)
Stories daily on every shoot day (raw phone clips, no editing)
Reply to every comment within 1 hour of posting
Tag stack must be set BEFORE posting (caption + post tags both)
Path A posts: collab tag, NO boost · Path B posts: standard, boost if hits 5K in 24h
2-3 LinkedIn text posts/week repurposing TTC scripts
Same wardrobe in every TTC post — brown jacket signature look
Same backdrop in every TTC post — office (post-reno)
Lowercase hook text, max 4 words on cover
One color accent in text overlay — gold OR off-white. Stick to it.
Vendor/brand tags in EVERY caption — even for problem-framed posts, tag the brand of gear that solved it
End every TTC caption with a CTA question
Cover frame: face dominates, text is small in corner — NOT shouting
Pull Gin wedding b-roll for P8 (low-light reception, 70mm portrait, run-and-gun)
Color-grade JJ interior shots — both raw + final pairs — for P9
Source William Proposal footage + edit for P9 POV (May 16)
Source Bike Course footage + edit for P10 POV (May 18)
Select archive wedding for P13 carousel (May 25)
Chris wedding edit deadline: Jun 19 (for P22 + P24)
Riz wedding edit deadline: Jul 02 (for P28)
Sit-down filming locations + topic locked by Jun 1 (for P19)
Big brand carousel asset gathering: KFC · Maybank · Tissot · BYD · Sunway · Harvey Norman · Domino's · A&W
WEEKLY HABITS — EVERY SINGLE WEEK
3 posts/week — Mon, Wed, Fri. Never miss.
Daily Stories when on shoots (phone, raw)
Reply every comment within 1 hour
Cross-post every reel to TikTok within 24h (no IG watermark)
2-3 LinkedIn text posts/week (repurpose TTC scripts)
Film BTS/POV on EVERY gig — stockpile content
Check 24h analytics on Path B posts → boost decision